Copy of Our Story



At Trailblazing Tails, we understand that dogs talk with their bodies and we envision a world where people listen!

Our goal, OUR PASSION, is to carve a new field in educated dog products that promote animal welfare and positive human + canine relationships. We love what we do and at any given time of day you can probably find our staff shamelessly singing and dancing while handcrafting a new, innovative product. We can’t help it. What we do feels like our own kind of music and we’ve been producing it since 2007 (with a slight remix in 2020). Our mission is to create a better world for dogs and their human counterparts… and if they just happen to look super stylish in the process? So be it.

Through multi-channel collaborations, we work with veterinary behaviorists, veterinarians, certified animal and dog trainers, speech pathologists, teachers, and pediatricians (we like to talk to people about dogs) – all so that we can offer you the most innovative and effective products. Oh, and did we mention they also look rad? When your dog sees our products, they’re going to feel that early-morning, time for a walk, Lionel Ritchie VIBE that says, “Hello. Is it me you’re looking for?” 

So come jam with us while we create a better future for dogs!



Trailblazing Tails was founded in 2007 as a dog running service by Tricia Case. It quickly became clear that her love for dogs and nature was not enough, Tricia needed to learn everything she could about dogs. With a Bachelor of Arts in Industrial/Organizational Psychology, she also believed that if her clients and staff were happy and informed by science, the quality of life would improve for so many dogs and [their] people.   

Through many years and two locations (Los Angeles and Portland), Tricia dreamed of creating positive tools to make it easier and more effective for dogs and their people.

In 2009, Sunny (pictured above) rescued Tricia and gave her the greatest education in Dog that she could ever have imagined — it was an education in life. As a fearful dog who also suffered from separation anxiety, Sunny taught Tricia how to slow down, be more present, and to always proceed with great compassion.

She is also a Pet Tech Certified Pet First Aid and CPR Instructor and Be a Tree presenter since 2012, and a proud member of the Professional Pet Guild and the International Association of Animal Behavior Consultants. Inspired by the lives and work of Patricia McConnell, the late Dr. Sophia Yin, Temple Grandin, Jane Goodall, Grisha Stewart, Dr. Chris Pachel, Laura Monaco Torelli, and so many more, Tricia's devotion lies in learning as much as she can about dogs, creating innovative products, and bringing that to the world. In addition, she is the mother of two vibrant, young children and dedicated to teaching future generations how to speak dog.