Tricia Case
Founder | Product Innovator | Child and Dog Safety Expert
I am the founder of Trailblazing Tails, a company dedicated to enhancing the lives of dogs and their humans through innovative, behavior-conscious products and education. As a mother of two and a devoted dog parent, my mission is to create a safer world for children and dogs while fostering a deeper understanding of dog behavior.
With a background in industrial/organizational psychology and counseling, I developed a strong foundation in behavior and learning. In 2007, I launched Trailblazing Tails as a dog running service in Los Angeles, quickly realizing how much there was to learn about dog behavior. Since then, I have immersed myself in the study of dogs—continuously expanding my expertise through professional education, industry conferences, and hands-on experience with every dog I meet.
I believe that improving human-canine relationships starts with understanding how dogs communicate. My work focuses on designing lightweight, intuitive tools that enhance this communication while providing accessible, science-based education to counteract misinformation.
My core goals are:
- Reducing dog bite incidents, particularly among children—77% of bites involve a family or friend’s dog.
- Developing thoughtful, behavior-based products that address everyday challenges while prioritizing a dog’s well-being.
Since 2016, I have been handcrafting high-quality products using BioThane®—a waterproof, odor-proof, and highly durable material made in Ohio. Sustainability is integral to our process; we actively reduce waste by repurposing scrap materials into enrichment tools, modifying workshop equipment, and upcycling furnishings whenever possible.
Together, we can make a meaningful impact on the lives of dogs and their people.
